‘Giorgio Armani 11’ watch x Parmigiani Fleurier

Giorgio Armani presents “Giorgio Armani 11”, the new series of watches for men and women, named after the street number of the brand’s historic headquarters on Via Borgonuovo.

Developed with Swiss luxury watchmaking maison Parmigiani Fleurier, the new collection of elegant Giorgio Armani timepieces is a numbered release, adding to the brand’s composite lifestyle selection, based on a personal idea of luxury, in which craftsmanship and a focus on form and material convey a sense of timeless elegance.

Sober and refined, “Giorgio Armani 11” is the wristwatch with moonphase, automatic movement, and a square-shaped dial that is softly rounded at the corners, proving to be perfect for both men and women, much like a deconstructed jacket. The details nod to the unmistakable tailoring of the designer’s typical style, which blends the masculine and feminine: the stitching motifs, the logo at twelve o’clock that recalls the Giorgio Armani label found inside jackets, and the hands tapered and elegant like needle and scissors.

Story by Stephen Doig for The Telegraph Luxury Magazine